Expertise
𐚁𓃗
Expertise 𐚁𓃗
Core SKILLS:
𖤓 Brand positioning, territory exploration, and platform strategy
𖤓 Social-first operating systems (always-on ecosystems, governance, channel roles)
𖤓 Audience intelligence (qual/quant research, listening, segmentation)
𖤓 Creator, influencer, and community-led growth
𖤓 Measurement frameworks and effectiveness (KPI logic, optimisation, commercial proof)
PUBLIC SPEAKING:
𖤓 Past Topics: Ageism in Advertising, Digital Trends, The Future of Brands will be Community-led; GeoSight AI, The Future of Commerce
“ NOTE – THIS IS THE KIND OF BRAND HONESTY THAT WINS CUSTOMERS”
– The Stable
Art Director’s Club of the Netherlands 2019 Craft Award: Strategy – Winner
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Art Director’s Club of the Netherlands 2019 Craft Award: Strategy – Winner 〰️
“Hellmann’s IGNites condiment revolution with mayo exchange”
– Verge
Cannes Lions 2025 - Bronze
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Creativepool Annual Awards 2025 - Silver PR
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Drum awards 2025 F&B - Gold experiential
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Cannes Lions 2025 - Bronze 〰️ Creativepool Annual Awards 2025 - Silver PR 〰️ Drum awards 2025 F&B - Gold experiential 〰️
“HER TALK WAS 🌶️🔥⚡”
– Viva La Vive, Digital marketing World Forum
AUDIENCE SELECTION 'BEST SPEAKER' DMWF
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AUDIENCE SELECTION 'BEST SPEAKER' DMWF 〰️
WANT TO HEAR ME SPEAK?
I WAS interviewed by Amp Amsterdam about TikTok and sonic branding
Other work
Product Launch Luxury E-Commerce - Gucci Run Sneaker
Multi-Market Brand Campaign International Women’s Day #WeAreHere - TikTok
Rebranding the E-Commerce Experience - Alexander McQueen
Designing the Multi-Market Influencer Content, Channel Strategy and Content Calendar - Danone YoPro Content Series ‘The Pursuit’ & ‘The Upgrade’
Combining qualitative research with a user journey audit to redesign Employee Experience App - Aramco Life
#CoffeeCurious Creator Activation: Social Mechanics, Content Strategy and Cannes Lions Creator Execution - Nespresso
Defining a new value proposition for the rebrand of urban mobility company - Skyrse
Launching PepsiCo’s First Digitally Built Brand; Multi-Market Gen Z Creator Campaign and TikTok Challenge - Mirinda
Audience Segmentation, Personas and Growth Barriers Insights (Qualitative Research) - Litebit
Contact ME
Please reach out about a public speaking, podcast guest, or panel moderator opportunity.
